Data-is-not-knowledge02

Organisations get blinded by systems that process staggering amounts of data, and expect them to generate fantastic customer insights. Big data holds real promise but to understand customers you still have to engage with them. Companies are slowly learning that knowing that the answer is “42” is meaningless without knowing the question.

 

Read more: http://liveworkstudio.com/topics/data-is-not-knowledge/

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